Content Marketer, Product Marketer, Film Creative, and Eurovision Die-hard
A lifelong storyteller with 18 years’ experience across the landscapes of media, marketing, and B2B tech.
Upon graduating from the University of Sydney in 2008, I became a news reporter on mainstream TV and radio in Australia. After 9 years on air, I moved to Sweden. I then spent 3 years as a creative agency copywriter – working primarily on global comms for the tech giant Ericsson – followed by 2.5 years working with B2B product comms at the fast-scaling freight technology company Einride (driving all content marketing, including long-form web articles, white papers, webinar scripts and newsletters).
As a product- and growth-focused marketer, I work collaboratively to strengthen and safeguard impactful brand storytelling through distinctive product narratives (i.e. general, investors, internal, customers), effective product/service taxonomies, and value-driven messaging that resonates across all touchpoints.
